The retailer’s latest conversations and customer feedback led to Target’s first seamless collection, which was introduced in January. Target is still listening to guests one year after launching All in Motion. The brand touts sustainability, saying that the majority of All in Motion activewear incorporates sustainable materials. Bestsellers include yoga mats, leggings and sports bras, which Sando conceded are very difficult to get right. Using sustainably sourced materials and offering a range of inclusive sizes from XS to 4X for women, S to 3X for men and XS-XXL for kids, were consumers’ top priorities. One thing became abundantly clear, guests want quality activewear and sporting goods that they trust will perform.”

Sando said Target teams hit the fitness circuit to find out what consumers wanted, “listening and sweating alongside more than 15,000 men, women and kids across the country. Brian Cornell, CEO of Target, told me when the brand was launched in 2016, that it “was co-created with kids” who weighed in on everything from colors to designs, and that Cat & Jack was a blueprint for launching brands with the recommendations from real people.Īll in Motion, which offers 700-plus items, leveraged Target’s in-house design team using intel from thousands of consumers to finesse All in Motion’s intuitive details. Target has been using feedback from consumers in the planning and design of apparel for some time, a practice that was first realized with Cat & Jack.

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